Perfect Food, Every Time.

Launched in 2015, the Joule Sous Vide App is both a device controller and a first-rate cooking app. I worked closely with chefs, developers, designers, and copywriters to shape the UX for the first fully connected sous vide device.

Role: Video Direction, Editing

Design & Content Team: Emmett Barton, Luke Clum, Grant Crilly, Nicholas Gavin, Benjamin Johnson, Hannah Krakauer, Canh Nguyen, Brian Oh, Dana Tough, Jess Voelker, Richard Wallace

Learn new techniques with step-by-step videos.

No more wading through 15 steps to find out how to sear steak or season fish– concise autoplaying videos gave cooking instructions that could be digested in just seconds. The app translated ChefSteps’ James Beard award-winning recipe library into a format designed to cut through the chaos of the kitchen.

Predict results with
Visual Doneness™.

The revolutionary Visual Doneness™ feature allowed customers to know what their food would look like before they cooked it. Because “done” is isn’t merely an aspect of color, but also of texture, this was the feature that most demanded motion. Production processes were created to accurately—and attractively—capture varying degrees of cooked for steak and more than 100 different foods.